Tibrio, provider of first-party data for digital advertisers and brands, has appointed two new members to its leadership team. Elizabeth Christensen will serve as the company’s new chief operating officer (COO) and Sabiha Tudesco has been promoted to chief revenue officer (CRO). The two new members of its senior management team will execute on the company’s growth strategy with a focus on new customer acquisition, operational excellence and business development.
Christensen brings more than 15 years of experience in operations, product development and management. In her new role, Christensen is responsible for running the personnel and technical operations of the business, in addition to helping to define Tibrio’s strategy and vision for growth. Previously, she served as managing director of the Americas for Eyeota, a leading global audience data aggregation business, and vice president of Global Business Operations at Xaxis, the world’s largest programmatic media company.
Sabiha Tudesco oversees the Business Development, Sales and Account Management teams at Tibrio. She brings more than 15 years of digital media sales experience to the role, previously serving as Tibrio’s vice president of Business Development. Before joining Tibrio, Tudesco was the director of Business Development at Zeeto, a San Diego-based advertising monetization platform.
Both members of the Tibrio leadership team will be based in the company’s New York City office.
“We’re pleased to welcome someone with Elizabeth’s impressive track record to the organization as our new COO, and we’re likewise proud of Sabiha’s accomplishments as she takes on her new role. As customer demand escalates, we will continue to promote from within and also recruit team members with the savviness and experience required to take Tibrio to its next phase,” said Josh Ogle, chief executive officer of Tibrio.
Tibrio bridges consumers with brands looking to acquire customers with certain pre-qualifying criteria. Through its network of consumer-facing properties, Tibrio’s proprietary, state-of-the-art technology dynamically asks consumers questions as they interact with engaging content. Consumers opt in to share their personal information in exchange for special deals and savings from retailers. Tibrio’s technology surfaces valuable, comprehensive data points for advertisers and digital marketers that are not available from any other source, increasing ROI in targeted advertising. For more information, visit www.tibrio.com.