Tibrio Spotlight - Kristin Smith

Kristin Smith—Graphic Designer

Kristin Smith, graphic designer at Tibrio, has honed the styling on, and Tibrio corporate materials. Always smiling and friendly, Kristin can not only be counted on to transform the look of a company Facebook page at a moment’s notice, but has also overhauled Tibrio’s creative branding guidelines, which has altered the look of everything from our media kit to our letterheads.

Distantly related to both Jack Kerouac and James Dean, Kristin is also a bit of a rebel with a sharp eye for design and a brilliant work ethic. Her goal? To make things beautiful, of course. “I strongly believe that if we don’t have thought-provoking and lovely things to look at, the world would be a pretty boring place,” she says. “So, I am helping to fill the world with art and beautiful things to keep our minds stimulated and creative.”

She’s a rockstar. Need proof? Listen to this story. “I had been having a hard time breaking into the field after some time away, and accepted my previous job as an unpaid intern,’ she explains. “ Within seven days of starting my internship, they decided to not only hire me full time, but they also created an entirely new position for me. If not for that, my career would not have launched and I would not be here today!”

Want to know more about Kristin? Read on.

What is one lesson you’ve learned in your career that you will carry with you?

Don’t sacrifice your mental health for the sake of a salary. The work/life balance is more important than any other benefit and an unhealthy balance can have long-lasting ramifications.

What is your secret weapon at work?

Google! There are thousands of how-tos and inspiration sources online. Anytime I don’t don’t know how to do something, I just search tutorials and inspiration pages until I get it down or become inspired.

What do you hope to learn professionally in the next two or three years?

I would love to become proficient at UI/UX design and try my hand at video editing.

If you could have lunch with one inspiring person, who would it be and what would you ask them?

I would love to have lunch with my Grandmother. She passed when I was a teenager and I wish I had had the time to ask her about what her life was like before she had kids. She was a talented painter and I would love to have insight into what made her tick.

I would also like to have lunch with Ruth Bader Ginsburg. I don’t have anything specific to ask her, I would just want to chat with her about her life and how she came to be who she is today.

When you were a child what did you want to be when you grew up?

I had my heart set on being a “Princess Movie Star.” When I found out that didn’t exist, I was pretty bummed. After that I wanted to be a veterinarian before finally landing on graphic designer.


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